Travel Pop Up brings 2026 summit to Puerto Vallarta

Travel Pop Up will bring its 2026 tour to Puerto Vallarta and Guadalajara, with two public summits scheduled during a 10-day program.

The first public event will take place on October 30 at the Puerto Vallarta International Convention Center. The second public event will take place on November 7 at PALCCO in Guadalajara. Both public events will feature expert panels, and the public will have access to Travel Pop Up through these two scheduled summits.

The seventh edition of Travel Pop Up will include around 25 digital creators from Spain, Mexico, Colombia, Peru, Argentina, and the North American diaspora. Fabio Zapata and Román Socias are participating in Travel Pop Up.

The agenda includes Guadalajara, Puerto Vallarta, and Jalisco’s 12 Pueblos Mágicos. Jalisco secured a spot in the MICHELIN Guide and was named Best International Destination by readers of Condé Nast Traveler Spain.

The 2026 edition was officially unveiled at the Casa de México Foundation in Madrid. The unveiling was attended by international journalists, brand representatives, and digital storytellers.

Diana Rodríguez launched Travel Pop Up in Madrid in 2019. Jalisco joined the World Travel & Tourism Council as an official Destination Partner earlier in 2026, and the Jalisco State Tourism Secretariat directly supports this edition.

Michelle Fridman Hirsch, the Jalisco Tourism Secretary, said that Jalisco is honored to host an event highlighting tequila and mariachi internationally. Early-bird tickets for both public sessions are available on the Goliiive platform through September 30.

For visitors in the area, the practical next step is to plan around the October 30 summit at the Puerto Vallarta International Convention Center.