In the old days, and still in the more remote parts of Mexico, a cup of hot water, a jar of Nescafe, sugar and a spoon was all you could get.
Even though you might be in a coffee growing area, I guess the idea of coffee in a jar that you didn't have to brew, was so 'modern' that it became widely adopted as the 'in' thing.
Mexico has been cultivating coffee for over 200 years, although the best coffee beans come from the Veracruz and Chiapas/Oaxaca area, there is local Organic Coffee grown locally, up in the mountains.
So, as well as the availability of the coffee from the south, we have a lot to choose from.
Yes, there is a Starbucks here and they have very good coffee – for a price! I would like to concentrate on our many smaller coffee bars in town, some who roast their own, where you will find more locals than tourists.