The Heart of Vallarta
Old Town & Zona Romántica
Where colonial history meets bohemian beach life. Discover the soul of Puerto Vallarta.
TWO DISTINCT NEIGHBORHOODS
One Destination, Two Worlds
Separated by the Cuale River, these two neighborhoods offer completely different experiences—yet both capture the authentic spirit of Vallarta.
El Centro
History & Art
The historic heart of Puerto Vallarta, where cobblestone streets wind past colonial architecture, traditional markets, and the iconic Church of Our Lady of Guadalupe. This is where the city's rich heritage comes alive.
- Colonial architecture dating back to the 1900s
- The iconic Parish of Our Lady of Guadalupe
- Traditional Mexican markets and artisan shops
- Historic Malecón boardwalk sculptures
- Art galleries and cultural museums
Zona Romántica
Beach, Dining & Nightlife
South of the Cuale River lies the vibrant Romantic Zone—a bohemian paradise of beachfront cafés, world-class restaurants, lively nightlife, and the famous Los Muertos Beach. The most walkable and energetic neighborhood.
- Los Muertos Beach and iconic pier
- Basilio Badillo "Restaurant Row"
- Vibrant LGBT+ friendly nightlife
- Boutique shops and galleries
- Weekly farmers market
Navigate the Heart of Vallarta
The Cuale River Island marks the natural boundary between El Centro and Zona Romántica—a lush oasis in the middle of the city.
15 min walk
End to end
100+ Restaurants
Both zones
30+ Galleries
Art scene
Year-round
Perfect weather
MUST-SEE ATTRACTIONS
Iconic Landmarks
These four landmarks define the character of Old Town and Zona Romántica—each one a must-visit for any traveler.
The Malecón
A mile-long oceanfront boardwalk featuring stunning sculptures, street performers, and breathtaking sunset views.
Los Muertos Pier
The iconic sail-shaped pier is the symbol of Zona Romántica—perfect for photos, fishing, and watching the sunset.
Isla Cuale Market
A riverside island market offering authentic Mexican crafts, jewelry, textiles, and local artwork at great prices.
The Church
The Parish of Our Lady of Guadalupe with its iconic crown tower is the most photographed landmark in Vallarta.
Basilio Badillo
Restaurant Row
This legendary street in Zona Romántica is home to Puerto Vallarta's most celebrated dining scene. From beachfront seafood to world‑class fusion cuisine, every palate finds its paradise here.
50+ restaurants in 4 blocks
Award‑winning chefs
International & Mexican cuisine
Café des Artistes
French-Mexican Fusion
La Palapa
Beachfront Seafood
Tintoque
Contemporary Mexican
Zona Romántica: Where the Night Comes Alive
An Inclusive & Vibrant Destination
Bars & Clubs
From rooftop cocktail lounges to beachfront bars, the nightlife scene offers something for every mood.
- Rooftop bars with ocean views
- Live music venues
- Dance clubs until dawn
- Craft cocktail lounges
LGBT+ Friendly
Zona Romántica is one of the most welcoming LGBT+ destinations in Latin America, celebrating diversity year-round.
- Vallarta Pride (May)
- LGBT+ owned businesses
- Inclusive beach clubs
- Welcoming community
Entertainment
World-class drag shows, live performances, and entertainment that rivals any major city.
- Drag shows nightly
- Live music & DJs
- Cabaret performances
- Theme nights
CULTURAL EXPERIENCE
Art Walk on Cobblestone Streets
Every Wednesday evening from October to May, the galleries of Old Town open their doors for a magical night of art, wine, and culture.
Galería Uno
Contemporary Art
Galería Pacífico
Sculpture & Painting
Galleria Dante
Mexican Sculpture
Galería Corsica
Museum Quality
Galería Colectika
Indigenous Art
🗓️ Art Walk: Every Wednesday, October to May • 6-10 PM • Free
Ready to Explore the Soul of Vallarta?
Download our complete guide or book a walking tour to discover the hidden gems of Old Town and Zona Romántica.